Apgujeong Rodeo Street

Apgujeong Rodeo Street, Seoul, Korea
Apgujeong Rodeo Street, Seoul, Korea

Apgujeong Rodeo Street is a popular high-end fashion and shopping street located in the upscale district of Gangnam. This is one of the wealthier areas in Seoul. It is here where you will find the latest fashion shopping trends and styles popular in Seoul. And, it is here where you will find stylish shops, cafes, and high-end restaurants. The street, a centerpiece of Apgujeong-dong, begins at Apgujeong-ro 50-gil, not far from Apgujeong Rodeo Station.

Dating back to the 1990s, Apgujeong Rodeo Street was the spot for celebrities and affluent Koreans to show off their wealth. Many young, rich people would drive down the street in their imported sports cars while wearing luxury branded clothes. If you didn’t know you were in Seoul, you might think you were in Beverly Hills. And, Beverly Hills is where the name of the street comes from.

Today, Apgujeong Rodeo Street attracts a younger, hipper, and more diverse crowd looking for the latest fashion trends. But, that doesn’t mean you can’t find all types of fashion here for teenagers, youth, and even seniors.

While you will find high-end stores selling brand name items, you can also find local shops selling affordable luxury goods. That is, if you know where to look and you are willing to explore. This is especially true on the smaller streets which branch off from Apgujeong Rodeo Street. It is here where you will find vintage shops, boutiques, and smaller designer stores unique to Seoul. Whether you are looking to spend 10,000 won or 1,000,000 won, you can find exactly what you are looking for.

Also taking place nearby is Nori Market, a popular flea market where shoppers can buy from the manufacturer. Most of the sellers are models and fashionistas who make and sell their own products. This market is popular with young Korean women who come here to buy only the latest fashion trends.

Other than high-end shops, visitors will find restaurants, cafes, cultural spaces, book shops, wine bars, and more. And, you will also find plastic surgery clinics, dermatologists, salons, and anything to do with beauty.

Even if you are not shopping, the street art and beautiful trees make the area perfect for a walk. While the street is busy and enjoyable during the day, the atmosphere changes when the sun goes down. At night, when the neon lights turn on, the area turns into a bustling center of nightlife with loungers, pubs, and bars.

Galleria Department Store, Seoul, Korea

At the northern end of Apgujeong Rodeo Street is the Galleria Department Store. This upscale department store, which multiple locations across Seoul, is well known for its luxury name brand items including Prada and Gucci. Also nearby is K-Star ROAD, Dosan Park, and Cheongdam-dong Luxury Fashion Street.

Apgujeong Rodeo Street Hours

24 hours




Additional Resources


Save money while exploring Seoul with Rakuten's cashback program. By booking hotels through Rakuten, visitors can earn cashback rewards and enjoy significant savings. Exclusive partnerships and deals make stays in Seoul more affordable, freeing up funds for attractions, dining, and other experiences. I use Rakuten for cashback on all of my hotel stays in Seoul.

If you sign up using the link below, you will get $30 cashback after your first purchase.

Learn more about Rakuten


Klook is a reliable online platform offering discounted tickets and reservations for attractions and services in Seoul. It covers theme parks, museums, transportation, WiFi, tours, and more. Travelers can save time and money by booking through Klook's user-friendly interface, with secure transactions and helpful customer support.

If you sign up using the link below, you will get $5 off your first order.

Learn more about Klook

Last Updated on Oct 31, 2021